Double Fine publishing hopes to prevent indies “becoming the new casual”


Double Fine’s efforts to enter the publishing space are about keeping indies visible and profitable, according to chief operating officer Justin Bailey.

Speaking to USGamer in response to recent op-eds about the lowering price of indie games and the potential collapse of the market, Bailey said that there is a risk.

“I think what indies really need to watch out for is not becoming the new casual games,” he said.

“I don’t think that’s a problem from the development side. Indies are approaching it as an artform and they’re trying to be innovative, but what’s happening in the marketplace is indies are being pushed more and more to have a lower price or have a bunch of games bundled together.

“I’d like to fight that. Double Fine wants to keep indies premium. You see that in our own games and how we’re positioning them. We fight the urge to just completely drop the price. That’s one of the things we want to encourage in this program. Getting people to stick to a premium price point and to the platforms that allow you to do that.”

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