Paradox boss wants “more Goat Simulator, less Call of Duty” for the publisher


For a publisher the size of Paradox, a game like Goat Simulator would make more sense than another Call of Duty, according to CEO Fredrik Wester.

Paradox CEO Fredrik Wester and COO Susana Meza Graham attended a media round table last week to discus the future of the industry, what works and what doesn’t work any more.

“Competition is really fierce. You have to have an edge in there, and that’s why I say ‘more Goat Simulator and less Call of Duty’ for Paradox, because we need the edge,” he said.

“It’s easier to get out and market, it’s easier to show what you’re doing. People are tired of explosions and dubstep music. We’ve seen it a million times now, like, stop doing it. No more.”

COO Susana Meza Graham had an interesting pint about how game budgets are continuously getting bloated.  “I think we’re going to see a little bit of a scaling back as well,” she said.

“As an industry we’ve just tried to top each other every single time we release something, it’s going to be bigger, better, bigger productions, bigger marketing budgets, whatever, whatever. Then all of a sudden it’s released and we still can’t meet consumers’ expectations because some things don’t work maybe as planned, the plans were too ambitious.”

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