Free-to-play is “a significant part” of PlayStation’s digital future
Free-to-play games on PlayStation 4 have seen enough popularity that Sony is now considering the model a major part of its future digital business.
Sarah Thompson, senior account executive for PlayStation’s free-to-play business said at a GDC panel that Sony has witnessed impressive growth in the free-to-play sector.
“We’re really looking at this as a significant part of our digital business.
“I think that it’s going to be a really a big chunk of our revenues in the next few years; 3-5 years. And it’s already growing at amazing rates that are really quite surprising.”
Sony initially didn’t anticipate the model to be this successful on console, according to Thompson.
“So we think that’s great news. I think that it is really stabilizing the business. And I think it’s future-proofing us. I think that it’s really taking us into where we need to be as a company. As a company, we do fully believe in free-to-play.”