Sony was surprised by the “positive reaction” to sleeper hit Until Dawn
Until Dawn was a successful venture for Sony, and according to worldwide boss Shuhei Yoshida, the “sleeper hit” proves there is a future for interactive drama titles.
Speaking with Eurogamer during EGX 2015, Yoshida admitted the company was “caught by surprise by the positive reaction,” and it plans to ride the game’s wave of popularity with extra marketing over the Christmas shopping season.
“We’re super happy with the reactions from people, especially people who are streaming or posting videos on YouTube,” he said. “It’s super fun to watch other people play, even after you’ve finished the game, because other people make different choices.”
“I’m very happy with how the game was received. I think everybody was caught by surprise by the positive reaction. That’s a really great thing for the future of the interactive drama genre. We’re a big fan of this genre. These games can talk to a broader audience. You don’t have to be good at playing games. You can even just watch your friend play the game.
“We believe this interactive drama genre can help expand the audience for console games.”